BRAND LINE
INSIGHT
Shock & awe ... the future's now
A ringside view of FutureShock held in Chennai.
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STRATEGY
Is Star struck?
Its programming, not its departing head honchos, are what will make or break Star, say industry observers.
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INTERVIEW
`Service providers need deep pockets'
Farokh Balsara of Ernst & Young on the various TV viewing options and what they mean to consumers ...
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ADVERTISING
The `new' and `improved' integration!
There is a need to look at integrated marketing communication with renewed interest.
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A golden initiative
Tracing the Ad Club Madras' 50-year-old history ...
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What's the big idea?
What's the best way for the brand to connect with its consumers?
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BRANDS
Getting bigger bang for the buck
How can your brand make an even bigger impact? Read on.
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Abhi, Ash, the brand thereafter ...
In India, when top stars get married to each other, they seem to lose their joint appeal, leave alone create a bigger brand!
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BOOKS
On how to stay young
BRAND REJUVENATION
Jean-Marc Lehu
Publisher: Kogan Page
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NEW PRODUCTS & SERVICES
Pocket-friendly
Pantech has launched Pantech Slider (PA-715SC) with Tata Indicom. A CDMA handset with features such as 65K colour LCD screen, 1,000 phonebook entries, built-in VGA camera, multimedia messaging support, animated ringers, Internet access and BREW ...
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Inner space
ICI Paints has introduced Dulux Light & Space Emulsion with Patented Lumitec Technology. It claims to reflect up to twice as much light to create a pleasant sense of brightness and openness in homes. It is available in a range of eight exclusive
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Suite of options
Kohler Co has launched European Escale Suite for Indian bathrooms. It includes an array of baths, lavatories, and dual-flush toilet to create a fully customised and coordinated bath suite. Available in white, the suite includes a freestanding ...
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No rough spots
Avon has introduced the new Avon Solutions Hydrofirming Bio Day Cream SPF 15 for winter skincare. It contains extracts of eucalyptus and thyme and Vitamins E and C. Priced at Rs 250, it is available exclusively with personal Avon Beauty ...
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Hardy choice
Pergo has launched UNIQ, flooring with a Class 34 certification which makes it suitable for commercial spaces with heavy traffic. It is equipped with the patented `triple locking system' and `TitanX Surface', with two overlays of aluminium oxide ...
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Designer chic
Sejal Glass has introduced Oyster designer washbasins. This range of one-piece glass basins is produced with high-quality imported glass moulded to contemporary designs. They are available in a complete set with matching accessories. ...
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