BRAND LINE
ADVERTISING
CAStaway!
The conditional access system and its impact ...
More
INTERVIEW
`Advertising needs to give proper lifestyle cues'
Prateek Srivastava of Ogilvy & Mather on the Bangalore agency's silver jubilee.
More
PROMOTIONS & OFFERS
DTH makes merry
... by wooing customers with fancy offers.
More
BRANDS
Hit-&-giggle, or laugh all the way to the bank?
Love it or hate it, 20/20 cricket is here to stay.
More
Indian brands, global thrust
Brands may originate in one place but gather steam in another, like yoga and TM.
More
BOOKS
Lessons for guerrillas
GUERRILLA PUBLICITY, Jay Conrad Levinson, Rick Frishman, and Jill Lublin
Publisher: Kogan Page
More
NEW PRODUCTS & SERVICES
Scalp the itch!
Hindustan Lever is introducing Clinic All Clear `Scalp Oil Control.' The new shampoo contains Vita Ace, an active ingredient which helps to remove dandruff. The Oil Control Complex has lemon extracts to wash off the excess oil. Packs of 200 ml ...
More
No leaks
Huntsman Advanced Material has introduced Integra Liquid, a range of ready-to-use products to its construction chemicals line called Araldite Builder. It conforms to IS: 2645-1975 and is an integral water-proofing admixture for concrete and ...
More
Music & more
LG Electronics has launched its new C2600 GSM handset, called Pulse. This phone comes with MP3 player, MP3 ring tones, FM Radio and two preloaded song tones. It has integrated USB Memory of 120 MB. It also has camera-related features. It is in ...
More
City lights
Bombay Dyeing has launched a new collection called Urban Living. The collection is available in bed and bath range along with co-ordinated comforters and duvets. Priced at Rs 2,495 onwards for the bedsheet sets, this collection will be available ...
More
Piggy pack
Junior Horlicks is now available in a special piggy bank pack that's topped by a red scholar cap. It is priced Rs 130 for 500 gm.
| 
RSS Feeds