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ADVERTISING
The great outdoors
Outdoor media is breaking out of the standard hoardings, and how! More

Getting innovative
The possibilities with the outdoor medium are numerous. More

Welcome 2007
It's the first time we are appearing in 2007 so Happy New Year, folks! Let's hope the economy keeps ticking and the Sensex keeps climbing and agencies keep pitching (not bitching) for business that keeps growing. Victoria's ... More

STRATEGY
Oh, for the right moment!
Time is of the essence when product launches are being planned. More

INTERVIEW
`Rise together, fall together culture necessary'
Dr Suj Krishnaswamy, founder of US-based strategy firm Stinsights, on better understanding between Sales and Marketing. More

`Talent: Key to successful retailing'
On retail in India - opportunities, threats, challenges and the road ahead ... More

BOOKS
Relating to PR
THE ART OF PUBLIC RELATIONS
Publisher: Brand Vision More

CARTOON
Hardsell
More

NEW PRODUCTS & SERVICES
Full of spice
Nestle India has launched Maggi Teekha Masala, a chutney-type sauce with a blend of chilli seeds, cumin and lots of other spices. It is priced at Rs 28 and is available in 200 gm bottles across the country. It is meant to be served with ... More

Give me red!
Garnier Nutrisse has introduced `Party Time Reds'. It is available in Terracotta 6.46 and Cinnamon 6.6 shades. Priced at Rs 225, the range is available in 12 colours ranging from natural shades to fashion shades like reds, browns, plums, golds ... More

For baby's hair
Johnson & Johnson (J&J) Consumer Products has announced the launch of its new Baby Hair Oil enriched with Avocado and Pro Vitamin B5. The product is available at the price of Rs 26 for a 50 ml bottle, Rs 45 for a 100 ml bottle and Rs 78 for 2 More

Skin food
Cadila Healthcare has launched a new range of winter care products which includes EverYuth Skin Essential Moisturiser, Moisturising Crème and Nourishing Body Lotion. The moisturising crème is priced at Rs 45 for a 60 gm jar and Rs 75 for a 120 g ... More

No spoilage
Lock&Lock has announced the launch of its new range of airtight food containers to suit Indian consumers' needs. They include a rice container and roti container. They claim to be non-toxic. They are available in more than 200 styles and various More

Zap the fat
OSIM has launched uZap, a slimming, toning and massage belt. It is meant to shape the stomach, rear and thigh. Priced at Rs 10,500, it is available at over 40 point of sales across the country, including OSIM exclusive outlets. (Do send ... More

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