BRAND LINE
STRATEGY
Hobson's choice
Some marketing decisions are tough alright!
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INTERVIEW
`Motor sports is positive for us'
Amara Raja Batteries' MD on his company's association with motor sports.
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`Motor sports is towards 720-degree marketing'
Jay Galla, Managing Director, Amara Raja Batteries, on the new marketing approach.
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ADVERTISING
"Those were the days ... "
The advertising industry needs to get its act together and not be steeped in nostalgia.
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RETAILING
Swadeshi and beyond
The now-century-old Bombay Store has big plans for expansion at home and abroad.
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OUTLOOK
Get set for a bounty
It is boom time for consumers as 2007 will play host to several new products and brands in just about every retail segment.
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BOOKS
Still a young discipline
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
Publisher: Sage
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NEW PRODUCTS & SERVICES
For the babes
Procter & Gamble has launched New Pampers. It is being launched in three different sizes - Small, Medium, and Large - as well as in different pack counts - packs of twos (Small and Medium Rs 20, Large Rs 22); packs of 5s + 1 (Small Rs
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Toys for boys
Funskool India has launched Transformers Cybertron, a series of transformable robots for boys aged 5-10 years. The range is priced Rs 149 onwards and is available in major stores across the ...
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Pocket-friendly
The new mid-range hybrid device, i-mate SPL, with all the benefits of Windows Mobile-powered devices at a lower price point has been launched. Just 12 mm thick, it supports Microsoft applications such as Excel and Word, making it easier for users ...
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Stays on
Avon has launched Avon Colour Perfect Wear all-day comfort lipstick SPF 12. It is available in ten shades. It is priced at Rs 275 for 1.7 gm and is available exclusively through personal Avon Beauty ...
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Flour power
VLCC has introduced Slimmer's Atta Plus. It is made from a blend of flours including barley, oats, maize, chickpea and soyabean. It is to be added to the flour used to make rotis. It is available in PET jars of 1 kg for Rs 95. ...
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Picture perfect
Fujifilm Corporation has launched the hi-tech FinePix digital cameras. Depending on the models, they will have features like Honeycomb CCD, which ensures high light collection with minimum noise and high sensitivity which makes it possible to ...
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