BRAND LINE
RETAILING
Turning rivals into allies
To compete with FMCG companies, modern retail is using mom-'n-pop stores to sell its private labels!
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Breaking down the `Wal'
What Wal-Mart is all about and how its entry into India will change the country's retailscape.
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ADVERTISING
Star track
Celebrity endorsements get scientific with Percept and Hansa showing the way
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Managing reputation
Transparency, effective ad strategy and robust PR can help brands build enduring reputations.
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BRANDS
Striking a perfect pose
A Lladro scion on the brand and its plans for India.
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BOOKS
Cater to the new cravings
MIND YOUR X'S AND Y'S
Lisa Johnson
Publisher: Free Press
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CARTOON
HARDSELL
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NEW PRODUCTS & SERVICES
Mane matters
Marico has introduced Parachute Therapie, intended for hair fall control. It contains `Root Activising Alpha Proteins' - a blend of proteins, minerals, herbs and vitamins that claims to control hair fall within 45 days. It is certified by the ...
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Lifesaver
Forma Sports has launched MPA helmets for Karnataka. They are made from engineering plastics and have a high density internal liner made of expandable polystyrene which helps in shock absorption. The price range is Rs 500 to Rs ...
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Eco-bike
KEV India has introduced the environment-friendly Hai Bike. Battery-operated, it has no kick, no clutch, no engine and no sound. So it claims to be maintenance-free and lightweight. It yields 80 km at just Rs 6 in a single charge. The charger can ...
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Star performers
Surya Roshni has launched a new range of fluorescent tube lights carrying the 4- and 3-stars rating. The number of stars stand for the better energy efficiency, quality, performance and long life in comparison to other similar products available ...
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Sugar-free
Alkem Laboratories has launched Jeevanprash, a sugar-free, ayurvedic health supplement. It is meant to provide energy and stamina. It is reportedly safe for diabetics as it contains sucralose. It contains aloe vera, rose petals and Amla. ...
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Season's spirit
Egana India has launched Esprit Timewear's Fall-Winter 2006 collection. This collection of 100 different models is based on varied themes - Glamourama, SpectaColor and Collection with a price range between Rs 2,500 and Rs ...
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