BRAND LINE
STRATEGY
A Neo approach
Nimbus hopes to be a trendsetter by launching two sports channels — one for cricket, one for other games. However, industry peers are not sure it's a good idea.
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Vive la difference
India's diversity means that each region of the country may require different selling, distribution and promotional strategies.
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Dissonant design
Design that makes products easy to use makes for good business.
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ADVERTISING
Pure invitation
Restaurants in Mumbai, at least their prices (not to say this is unique), seem to reflect the buoyancy of the Indian economy and the height of the Bombay Sensex. Gone are the days when only a meal at the fabled Zodiac Grill would make your wallet ...
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Wine and winning
The market for wine in India is expanding, offering marketers a big opportunity.
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BRANDS
Bagging the tag
Bag brand Kipling hopes to make a killing in India.
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BOOKS
From `attention span' to `zakazukha'
THE INTERNATIONAL DICTIONARY OF MARKETING
Daniel Yadin
Publisher: Kogan Page
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CARTOON
HARDSELL
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NEW PRODUCTS & SERVICES
Hair care
Keune has introduced a complete product range for dandruff-free hair. The Care Line Anti-Dandruff shampoo is available in 1,000 ml and 250 ml packs for Rs 975 and Rs 325 respectively. The peeling treatment, in four tubes of 20 ml each, has been ...
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Soap-free
Cadila Healthcare has introduced EverYuth Granular Face Wash. It is a soap-free formulation with tea tree oil, neem and chamomile. It is priced at Rs 30 for a 60 gm pack. ...
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Penmanship
Pidilite has launched Fevicryl Fabric pens that enable one to create, innovate and decorate their outfits. The fabric pens are water-based and can be applied on all cotton fabrics. They are claimed to be waterproof and fade-proof. Available in 12 ...
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Sweet truth
Godrej Beverages & Foods has launched Nutrine Maha Maha Lacto and Nutrine Superstar. Nutrine Maha Maha Lacto is hard-boiled candy in a pillow pack for Re 1. It tastes of milk and ghee. Nutrine Superstar is an array of flavoured toffees in a ...
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For the brats
Mattel India has introduced Batman toys and accessories based on the hit Warner animated series, The Batman. They include action figures, vehicles and gadgets. The range will be available across all leading shopping malls, toys and ...
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