BRAND LINE
RETAILING
Reliance Retail gets going
Amidst much buzz, Reliance's big-bucks retail venture kicks off.
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INTERVIEW
`Loyal customers not the most profitable ones'
Marketing guru Dr V. Kumar on the new way for marketers to get more bang for their buck.
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ADVERTISING
Looks count, but ...
Packaging is evolving but will not keep pace with the rest of the world because the Indian consumer would rather pay for what's inside than what's outside.
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BRANDS
Face value
Global aspirations have Indian brands giving themselves an international look by using foreign models.
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If it ain't broke, just flatten it!
Brand Bangalore has suffered a needless name change.
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BOOKS
The `unmistakable sign language' of luxury
THE CULT OF THE LUXURY BRAND
Radha Chadha and Paul Husband
Publisher: Nicholas Brealey
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NEW PRODUCTS & SERVICES
More chocolate
LG Electronics India has unveiled new variants of its Chocolate Phone in the colours Red Wine, Pink and White. Once activated, the phone's signature design feature, its glowing red icons, bring to life a `hidden' full-colour screen. The phones ...
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Taste of France
R. R. Oomerbhoy has announced the launch of Fresh & Natural Boursin Cheese. RRO tied up with Unilever to exclusively market and distribute the brand in India. It is a non-pasteurised vegetarian cheese, made without animal rennet. It is available
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Home and dry
RBS Home Appliances has launched Evolution Clothes Dryer. It is made in the UK. It has an air condensation system and an anti-crease system to help release the wrinkles in clothes. It comes with two temperature settings — Regular, for ...
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For your kitchen
Cata has introduced a range of Vitroceramic induction hobs. They run on electricity. This element makes the cooking quicker without getting the utensil hot. The price ranges between Rs 35,000 and Rs 70,000. ...
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Skin care
Oriflame has launched the Even Out range of cosmetics to help users get a uniform skin tone. The hand and body cream sells for Rs 690 for 100 ml and the face cream for Rs 590 for 50 ml. ...
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