The Hindu Business Line : Thursday, November 02, 2006

MARKET SHARES
Flat, and growing
Premium products, such as flat panel TVs and fully automatic washing machines, formed the bulk of the sales for consumer durables companies. More

STRATEGY
Is food the new brand?
India should sell itself as a tourist destination offering great food, and a vast variety of it. More

INSIGHT
Managing the contradictions
And-ness prompts a high degree of value-seeking and smart buying. More

ADVERTISING
Off the beaten track
Pepsi's Blue Billion Express aimed to connect with consumers without thrusting the products in their faces. More

BRANDS
Hair and how!
HLL moves Sunsilk up the value chain. More

BOOKS
`Three major feature highlights' are enough
STEAL THESE IDEAS
Steve Cone
Publisher: Bloomberg More

CARTOON
Hardsell
"It's the supermarket. Do we want to try a new brand of salt that comes in three all-new tastes?"

NEW PRODUCTS & SERVICES
Healthy tactics
Eurobooks has introduced the Rasha's Road to Nutrition series. It is an attempt to encourage children to eat healthy. This has been done through stories where they can meet various characters along with the principal characters Rasha and ... More

Clean living
Maddox People Care has launched the Aqua D range of products to disinfect drinking water. Aqua D claims to act instantaneously to destroy bacteria, virus, fungus, algae and parasites. For houses, apartments and offices which buy packaged drinking ... More

Knot in season
Zodiac has launched a new collection of Vicenza silk ties. Black and white, lilac and pink are the colours for the autumn/winter season. The silk range starts at Rs 849. It is available at all exclusive Zodiac Stores, Shoppers' Stop, Lifestyle, ... More

For your face
Colour Bar has launched a range of cosmetics. Soft Touch moisturising lipstick is enriched with vitamin A, E and apricot oil and costs Rs 200. Star Shine lip-gloss is priced at Rs 149. ColorBar mascara is priced at Rs ... More

Interior design
Pidilite Industries has launched DDL Premium Distemper, an acrylic-based product for interior walls. It is available in 13 shades. It is available in packs of 1 kg (pouch pack), 5 kg and 20 ... More

Wheel deals
Mattel Toys has introduced Hot Wheels Micro Madnetics. The range offers five options. The Vehicle Multi-Pack is priced at Rs 199, vehicle and Stunt pack at Rs 349, Vertical Challenge at Rs 499 and the Rapid Fire Launcher is priced at Rs ... More

Advt Links: • Synteticor • Hotels online buchen

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Top Stories
Flat, and growing

Managing the contradictions

Looking back
Oct. 22-Oct. 28
`And-ness' the key

The retail rush