The Hindu Business Line : Thursday, September 11, 2003

Should you stop copying a rival?
Frame plans keeping the consumer, not the competitor, in mind. Then, provide the former with value and innovation. More

ADVERTISING

When ads seek new media
Advertising media have never looked more different, as unconventional, out-of-the-box vehicles emerge. The objective: cut through the clutter. The benefit: low costs. The downside: an unorganised industry status. More

AIDS and social marketing
PSI, an NGO into social marketing, unveils an HIV/AIDS prevention campaign that seeks to disabuse people of various misconceptions. More

In addition to the ads ...
Advertising alone may not spur growth in volumes. Marketers need to use promotional tools too. More

A new `take' on advertising
TAKE for example, BMW (This is our Cannes Learning!). Car advertising, across brands, covers all aspects of the product and image. This has become an oft-repeated format. To an extent, car advertising is almost getting boring. The consumers ... More

The colours of success
Painting a success story takes a vision backed by product and distribution strengths, not just a grand line. More

Sealing cotton's fate
It won't be difficult for India to raise its cotton consumption, considering its capabilities and hi-tech infrastructure. More

BRANDS

In high spirits
Sula wines are making a name for themselves abroad but it's selling in India that's the challenge. More

BOOKS

Does your brand have the right DNA?
WE see how brands turn a neat 180 degrees, and disappear. How about 360 degrees? That's Ogilvy's success story in The 360 Degree Brand in Asia, a book by Mark Blair, Richard Armstrong and Mike Murphy, to help in "creating more effective ... More

CARTOON

Hardsell
"Show me the most outrageously priced stuff. I'm in the mood to drive a hard bargain."

NEW PRODUCTS & SERVICES

Time-keeper
CASIO INDIA has launched the G-shock Cockpit Series which is a collection of analogue-digital watches. They are supposed to be damage-proof, and are supposedly made for extreme environments. These watches are supposed to be water-resistant and ... More

Flush & save
PARRYWARE has launched a wall mounted closet suite as part its range of Athena products. The system comes with a matching cistern and supposedly does not require a high-pressure water line for efficient flushing. It also has a side handle for ... More

Spiritual touch
INTER GOLD has launched its seventh spiritual collection called Sarvadevapriya Rudraksha. The collection comes in the form of 21 pendants in 22-carat gold, studded with diamonds and precious stones. All the pendants have a rudraksha, and ... More

Get framed
GKB OPTICALS is going to retail German optical brand Rodenstock at its outlets in Delhi, Kolkata, Bangalore and Chennai. The Rodenstock frames are supposed to be free of screws and operate on a cylinder hinge, thus making it maintenance-free and ... More

Daily grind
SUMEET APPLIANCES has launched SP-16, a heavy-duty food processor meant for kitchen operations such as slicing, grating, chopping vegetables, scraping coconut, dry and wet grinding of spices, lentils and rice, juicing, kneading and blending. ... More

All stitched up
USHA INTERNATIONAL has launched an automatic zig zag sewing machine called Stitch Magic, manufactured by Janome of Japan. Stitch Magic has features such as a built-in needle threader that tackles the problem of manual threading in sewing ... More

Multi-tasker
VICTORINOX, the Swiss army knife brand, has introduced a new pocket tool called SwissFlame, which is a multi-baded knife with an inbuilt gas lighter between the blades and the tools. Apart from the laser flame, it has large and small blades, a ... More

Cool model
ELECTROLUX KELVINATOR has launched a new range of frost-free refrigerators. Available in two models - EKP 220 L and EKL 220 L, these refrigerators are priced at Rs 12,990 and Rs 13,990 respectively. Both the frost-free models are equipped with ... More