Financial Daily from THE HINDU group of publications
Thursday, September 11, 2003
Financial Daily from THE HINDU group of publications Thursday, September 11, 2003 |
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COLUMNS SCENE & UNSEEN 
The colours of successPainting a success story takes a vision backed by product and distribution strengths, not just a grand line. More BOOK MARK 
Does your brand have the right DNA?WE see how brands turn a neat 180 degrees, and disappear. How about 360 degrees? That's Ogilvy's success story in The 360 Degree Brand in Asia, a book by Mark Blair, Richard Armstrong and Mike Murphy, to help in "creating more effective ... More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
 Pick a Winner Stock Market Contest
Top Stories In Focus Cola Controversy The Cable tangle Indo-China Relations Telecom Competition Oil PSUs: Disinvestment dilemma In Depth In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Looking back Aug. 31-Sep. 6 Wisdom and working life |
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