The Hindu Business Line : Thursday, April 17, 2003

Ice-cream, hot battles
The onset of summer, and it's time for the annual slugfest between ice-cream majors. This season, however, could see unprecedented action, predictable winners, and some huge upsets. More

It's perception management!
Brand is a function of the mind. It is perceptions which shape its personality and evolution over time so brand management is, in essence, management of perceptions. More

STRATEGY

Marketing that works
Savvy marketers increasingly rely on `alternative channels' to pump up volumes. More

MANAGEMENT

Changing the gene pool
Shock a stagnant gene pool in your organisation into innovation by hiring someone who questions the status quo. More

INTERVIEW

`Creativity is crucial to CRM'
`Selling CRM as a software solution is like giving someone who can't drive the keys to a Ferrari.' More

PROMOTIONS & OFFERS

Merry-go-ground
More and more television channels have started conducting on-ground events to connect with target viewers. The reasons: The medium is direct, localised, provides one-to-one interaction and, most importantly, effective. More

RETAILING

Bush to cup, Duncans' way
Duncans Industries is trying out innovative marketing strategies to grab a major share of the loose tea market where other players have failed to make a mark. More

CARTOON

Cartoon
"These are groundnuts, yes. But the board is precious advertising space I rent out to others."

NEW PRODUCTS & SERVICES

A work on art
ENCYCLOPAEDIA BRITANNICA has launched Art of India — Prehistory to the Present, which traces the history of visual arts in the country. The book also contains 111 articles that highlight places of interest, art forms, and famous ... More

Oil for food
RUCHI SOYA INDUSTRIES has launched its refined sunflower cooking oil, Ruchi Gold Lite Sunflower Oil, which is available in five-layer tamper-proof pouches. Initially, the product will be available in Tamil Nadu, Andhra Pradesh and Karnataka. ... More

Mobile games
FUNSKOOL INDIA has launched `Take Anywhere Games', a range of games that can be carried along even during travel. The entire range includes five games that claim to cater to the overall development of a child's mental and imaginative skills. The ... More

Diabetes check
GOODCARE PHARMA has launched Diabet Guard, an ayurvedic medicine for controlling diabetes. Available in the form of granules, it is claimed to be 100 per cent natural and free from side-effects. Available all over India, it comes only in 100 gm ... More

Avatar of beauty
PARAMOUNT COSMETICS has unveiled `The Goddess Range' of make-up products under the umbrella brand Tips and Toes. The nail polish range is reportedly enriched with calcium to strengthen and condition the nails and cuticles and retain nail lustre. ... More

Customised cool
HITACHI HOME & LIFE (INDIA) has launched its new range of Window and Split air-conditioners in India — Logicool (Mu). Hitachi Logicool Mu will offer Auto Climate Technology, which supposedly provides intelligent environment control based on ... More

It's for Real
DABUR FOODS has relaunched Real Fruit Juice to maximise appeal. Distinct colours have been used to indicate each of the eight flavours offered. In retail environments, this helps consumers identify the flavour just by looking at the pack, even ... More

Hip kitchen
GLEN INDIA has introduced a range of lifestyle chimney-hoods (GLF23ELX90) for the modern, cosmopolitan Indian kitchens. The high-range cooker hood has ELX control that is equipped with a heat sensor. The hood can operate manually or ... More