The Hindu Business Line : Thursday, April 03, 2003

The Gillette edge gets sharper
Gillette India has finally realised that it has to focus on the dominant double-edge segment to hike topline growth for its male grooming business. More

Of weirdos and geeks
With Indians getting increasingly homogenised, companies need to redefine diversity when choosing managers. More

ADVERTISING

Global goes local
Foreign car makers think taking the Eastern route in advertising will work, while their Indian counterparts aspire to give a global look and feel to their products. Catalyst examines the pros and cons of both approaches. More

BRANDS

On a wing, with a prayer
Treading where peers retreated from, Godrej Agrovet is counting heavily on its chickens' ability to charm consumers. More

The brand in a war
Whether French Fries are renamed Freedom Fries or a part of the world concocts its own colas, the brand emerges as a weapon with which to reaffirm loyalties and reassert identities. More

TRENDS

On a sound footing with silent commerce
The world where objects communicate and commerce happens sans human interaction is not far off. S-commerce vows to dramatically change the dynamics of the market place, though it comes with a disquieting thought — that every move could be track ed. More

BOOKS

Guerrilla fare
HOW to get noticed? How to craft a message that is both powerful and profitable in today's fast-moving, wired world? Michael Levine has the answers in his book Guerrilla P.R. Wired to help you wage a successful publicity campaign "online, ... More

NEW PRODUCTS & SERVICES

Tiles with an edge
SOMANY has launched `Vitrocrystal' Rectified Porcelain Tiles, which supposedly give a dust-free and aesthetic European look to the interiors. The company claims that there are no gaps between tiles, thus making joints `disappear'. In addition, ... More

Packet drink
RASNA has unveiled its product in a Re 1 sachet. This sachet will make two glasses of the soft drink, which claims to offer health benefits, as it comes with vitamins, calcium and glucose. The product is almost 40 per cent cheaper than Rasna's ... More

Ride to West
HI-BIRD has developed bicycle rickshaws, designed for export to the West. According to the company, the rickshaw has been equipped with a disc brake in addition to the front hand-brake, providing a much shorter stepping distance and safety during ... More

Groom the pup
MATTEL (INDIA) Pvt Ltd has introduced the Stylin' pup Barbie, in which Barbie comes with her pup Ginger. Barbie holds a nozzle with the bellows mechanism, which can be used to spray water on Ginger, upon which the pup changes from a dirty brown ... More

Take heart
GLOBAL HEART FOUNDATION has launched `Myodrops', an ayurvedic remedy that claims to rejuvenate a weak heart. According to the company, Myodrops not only thins the blood but also removes blockages and steadily improves the heart condition. It ... More

Premium writing
MODI-SENATOR has introduced its premium pen brand, Senator, in India. The range, priced between Rs 800 and Rs 16,500, claims to offer high-quality writing instruments with distinct designs, stylish and elegant models with German technology. ... More

Cells for mobiles
SPACETEL has launched mobile phone batteries and accessories in India through Malik Digitech. The Spacetel batteries that come with a six-month warranty have a varied range and models that can be used in both GSM and CDMA technology phones. These ... More

Fragrances galore
COSMOS BRANDS has introduced Iceberg Effusion and Iceberg Fluid. The fragrance of the Iceberg Effusion for men supposedly blends apple, grapefruit and lime with aniseed, cardamom and black pepper. The Iceberg Effusion for women includes a floral ... More