Financial Daily from THE HINDU group of publications
Thursday, November 28, 2002
Financial Daily from THE HINDU group of publications Thursday, November 28, 2002 |
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COLUMNS SENSE & NONSENSE 
Balance is vitalThe creative aspect in advertising has to be integrated with all the other facets of communication. Hotshops or full-fledged agencies, the marketing situation holds the key to the decision. More BRAND BEAT 
Low-involvement, my foot!The concept of `high involvement' products relies on the belief that consumers pay more attention to high-priced items. This does not hold good anymore. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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