Financial Daily from THE HINDU group of publications
Thursday, Nov 07, 2002
Financial Daily from THE HINDU group of publications Thursday, Nov 07, 2002 |
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Catalyst
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New Products & Services Ride fragrant
GODREJ SARA LEE has launched Ambi Pur Car which is claimed to be the top car perfume in Europe. It is available in three fragrances, Aqua, Vanilla Bouquet and After Tobacco. The product has a diffuser that fits into the car vent/blower and has an adjuster to regulate the fragrance to individual preference. The product is available in a starter kit and a refill pack, which lasts for 45 days. The starter kit is priced at Rs 126 and the refill at Rs 90.
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