The Hindu Business Line : Thursday, November 07, 2002

A readymade advantage
Textile majors have snapped up smaller readymade garment brands for more well-rounded potrfolios. Catalyst looks at the trend. More

STRATEGY

The challenges of B2B marketing
Here are some pointers for businesses marketing their products to downstream buyers. More

The fizz of the Cobra
Eat Indian, drink Indian. Cobra Beer's luck in the UK has run in tandem with the popularity of curry. It now sets its sights on other markets, including India. More

A certain comfort
Old and established technologies offer a certain comfort, in spite of better alternatives available, as the latter take much pain and effort to adapt to. More

PROMOTIONS & OFFERS

Marketing musical talent
Indipop suffers from underexposure and high promotion and marketing costs. Also, it lacks superstars who can help maximise returns from shows and album sales. More

BRANDS

The star factor
If a star endorser's reputation is harmed, so is the brand's. Another pitfall of celebrity support is that the brand ceases to be the star of the show. More

ONLINE MARKETING

Winners of the future
Enterprising firms have taken to the `Brochureware' and e-commerce phases with success. But e-business and value-web creation, which are more productive, have remained relatively untouched. More

NEW PRODUCTS & SERVICES

Pure glitter
WORLD GOLD COUNCIL and its partners have launched the latest assortment of lightweight gold jewellery. This collection comprises almost 800 new designs that will be available in select jewellery stores across the country. It reportedly blends ... More

Pain reliever
OZONE AYURVEDICS has launched Kwik. It penetrates the skin and reportedly provides quick relief from pain and inflammation. It is also claimed to be effective for strains, sprains, low back pain, stiff neck, sports injuries, rheumatoid arthritis, ... More

Set in stone
SUBMARINE PENS has launched its new range of Granite pens. They are handcrafted from a synthetic granite material. A set of one roller pen and one ballpoint pen is priced at Rs 950. The pens have tungsten carbide tips with titanium ballpoints, ... More

Ride fragrant
GODREJ SARA LEE has launched Ambi Pur Car which is claimed to be the top car perfume in Europe. It is available in three fragrances, Aqua, Vanilla Bouquet and After Tobacco. The product has a diffuser that fits into the car vent/blower and has an ... More

The big picture
NATIONAL PANASONIC has launched LCD projectors. Available in three models, the LC75E and LC55E are targeted at corporates and educational instiutions and the AE100E or home cinema projector is targeted at households. Both LCE models are equipped ... More

Inner style
UNITED COLORS OF BENETTON has launched Undercolors, its international brand of lingerie. The line presents a range of coloured bras, briefs and camisoles made of tubular fibre. The Seamless and Fashion Seamless collections are priced from Rs 550 ... More

Safe cooking
SUPER SEALS INDIA has introduced Suraksha LPG Hose. Suraksha is reportedly the only LPG hosepipe officially approved by the LPG Equipment Centre, Bangalore, on behalf of IOC, BPCL and HPCL. This product is claimed to be rodent-proof, ... More

No-guilt mayo
FUN FOODS has launched Diet Mayonnaise. It is priced at Rs 45 for 200 gm. It is claimed to have 30 per cent less fat content than the regular mayonnaise and can be used as an alternative to butter. The shelf life of this product is four months ... More

CARTOON

Hardsell
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