Financial Daily from THE HINDU group of publications
Thursday, November 07, 2002
Financial Daily from THE HINDU group of publications Thursday, November 07, 2002 |
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COLUMNS SENSE & NONSENSE 
The star factorIf a star endorser's reputation is harmed, so is the brand's. Another pitfall of celebrity support is that the brand ceases to be the star of the show. More SHOP TALK The challenges of B2B marketing Here are some pointers for businesses marketing their products to downstream buyers. More KARATEGY A certain comfort Old and established technologies offer a certain comfort, in spite of better alternatives available, as the latter take much pain and effort to adapt to. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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