Financial Daily from THE HINDU group of publications
Thursday, October 03, 2002
Financial Daily from THE HINDU group of publications Thursday, October 03, 2002 |
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COLUMNS SENSE & NONSENSE 
Market not ripe for pharma adsA country with a large illiterate population cannot really benefit from advertising for prescription-based drugs. Such advertising has to have adequate safeguards to prevent wrong use. More BRAND BEAT Brand pollution Society will bear with commercial use of its utilities up to a point of time. When things seem to go a bit too far, it will aim to rein in the marketer in his outdoor conquests. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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