Financial Daily from THE HINDU group of publications
Thursday, September 26, 2002
Financial Daily from THE HINDU group of publications Thursday, September 26, 2002 |
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COLUMNS SENSE & NONSENSE 
Brands must fulfil consumer needsAdvertising should be aimed at delivering in the most effective manner the brand promise, which in turn should fulfil the desire of consumers. More SHOP TALK Attending seminars a must Here are some tips to get your boss to let you attend that seminar! It's all about give and take, and the payoffs are great. More KARATEGY Hurrah for competition Competition not only results in a wider choice of goods and services to the consumer but from the manufacturer's perspective, expands the market. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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