BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, December 20, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

CARTOON
•  Hardsell

FEATURE
•  Reinventing Nestle
•  `Interbrand's entry will give credibility to brand-building'
•  8 PM and after

MARKETING
•  Pizza Corner flexes its muscles up North
•  Marrybrown to open 10 new outlets
•  Dabur hair oils make headway in West Asia

MARKETING RESEARCH/TREND
•  Star Vijay soap tops prime-time slot

NEW PRODUCTS
•  Crunchy & corny
•  Get it going
•  Checkmate!
•  Play doctor
•  Relax in style
•  Sealed!
•  Very berry
•  Warm and cosy

OPINION
•  Traits super salespeople share
by M. Muhamed
•  Why freebies work, and don't
by Shunu Sen
•  It's about open minds
by Ranjyoti Barooah


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