BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, November 29, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

ADVERTISING
•  For Coca-Cola, life tastes good in Tamil

CARTOON
•  Discount sale

FEATURE
•  Packaging for profit
•  Coke's plans hold water
•  Will Dandi steal a march?
•  Glass of class

LAUNCHES
•  Asian Paints unveils new exterior in Kerala
•  TTK plans Fryums re-launch

MARKETING
•  Warner-Lambert campaign may pull trigger against rival

NEW PRODUCTS
•  Full of beans
•  Kids fashion
•  No exam fear
•  Breathe easy
•  Chill out
•  Mucho macho
•  Beat the smog
•  Premium watch

OPINION
•  Who's smiling now? TVS or Suzuki?
by Ramanujam Sridhar
•  Giving brands an identity
by Shunu Sen

STRATEGY
•  Godrej & Boyce embarks on sub-branding strategy


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