BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, November 08, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

ADVERTISING
•  Boeing media campaign from next week

CARTOON
•  Hardsell

FEATURE
•  All TVs a stage
•  Inspired by the country
•  Coming home to roost
•  Philips will be a lot more aggressive
•  Castrol and BP: Can brands co-exist?

LAUNCHES
•  Jewellery from Platinum Guild
•  `Total Easy Care' wear launched

MARKETING
•  Nilgiris looks for strategic tie-ups to expand -- In talks with Indian cos, MNcs; Promoters scotches `rumours' about exiting
•  Timex to phase out cheaper models
•  Provogue show

NEW PRODUCTS
•  King's wardrobe
•  Warm and cosy
•  Home espresso
•  Sleep well
•  Strong teeth
•  Festive look
•  Battery health
•  In lead crystal

OPINION
•  Seeking customers and retaining them
by S.Ramesh Kumar
•  In praise of two legends
by Ramanujam Sridhar
•  Forging brand identity
by Shunu Sen
•  Advertising by any other name...
by Jaiboy Joseph

RETAIL
•  Gautier India plans big retail stores
•  Bell Ceramics to open 70 exclusive outlets this year


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