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From THE HINDU group of publications Friday, November 02, 2001 |
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Rado wedding package
CHENNAI: Swiss watchmaker Rado has launched its `Integral' wedding package comprising a set of two watches for the bride and the groom, presented in a red-lacquered wooden box. This concept has been designed specifically for the Indian market keeping the gifting season in mind.
Mr Michele Starvaggi, Marketing Director, Rado, Switzerland, said, ``India is a very important market for Rado, and we are proud to present a concept specifically catering to our Indian audience.''
Made of scratchproof sapphire crystal, the watches are
available in three sizes and various dial versions, says a press release.
The package is available at all 60 Rado outlets across the country. It will be promoted through a campaign at the point of sale featuring Lisa Ray, the Rado brand ambassadress. -- Our Bureau
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