BUSINESS LINE'S CATALYST
From THE HINDU group of publications
Thursday, November 01, 2001

RESOURCES
BRAND QUEST
HOME
  Catalyst

CARTOON
•  Niche marketing

FEATURE
•  When brands become stars
•  Glowing with gold
•  No kidding, ads are for kids
•  Whetting your whistle

LAUNCHES
•  High spirits

MARKETING
•  Versa aims to create its own niche
•  `Baywatch' project to begin next year

NEW PRODUCTS
•  Space savers
•  Pain-free
•  Cool checks
•  Clean hair
•  Trial range
•  Outdoor shoes
•  Natural sweetener
•  Heavy metal

OPINION
•  Looks matter, but content is king
by M. Muhamed
•  Playing it fair
by Shunu Sen
•  You've got mail
by Ranjyoti Barooah

RETAIL
•  A new Landmark in Chennai
•  Royal Sporting forms retail venture with Shoppers' Stop


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