The Hindu Business Line : Comestic cos to cash in on Indian men's desire to look good

NEW DELH: Many international and domestic cosmetic makers are gearing up to tap the estimated Rs 750-crore male grooming market, which is expected to grow at around 30-40 per cent annually. Global FMCG majors like Nivea, L'Oreal along with domestic play ers like Dabur and service providers like VLCC are all expanding their portfolio in this segment.

“In the last three-four years, the Indian male grooming market has been growing at a very consistent pace of about 20 per cent. And considering the kind of awareness men now have in taking care of themselves, it will only grow,” VLCC Managing Director Mr Sandeep Ahuja said.

VLCC in association with Elder Healthcare has a range of male grooming products under the brand 'Fuel For Men' and is planning to expand the portfolio very soon. According to industry estimate, the Indian male grooming market is around Rs 750 crore (excl uding shaving gel and brush) and is growing faster than the overall cosmetic market.

Mr Ahuja said the overall cosmetic market is growing at a rate of around 18 per cent and is estimated to be around Rs 6,000 crore. Nivea India Marketing Head Shoma Ghosh said, the this market has the potential to grow at the rate of 30-40 per cent . - P TI

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