THE HINDU BUSINESS LINE
Financial Daily
from THE HINDU group of publications

Saturday, March 25, 2000

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Marketing

Advertising & Marketing
Tata Engineering on safety drive - Facelift planned for trucks
MOVE over competition. Auto major, Tata Engineering, riding on the wave of a comprehensive restructuring excercise, is ready to bounce back into the market with a customer-friendly face and a clutch of vehicles that will be consumer-driven and sing the s afety mantra.

Gillette to unleash multi-media campaign for Pacific Light
INDIAN Shaving Products Ltd (ISPL), a subsidiary of Gillette company, will unveil a multi-media campaign for the Pacific Light brand on Sunday.

CIABC plans regional anti-piracy cells
THE Confederation of Indian Alcoholic Beverage Companies (CIABC) will set up regional anti-piracy cells, headed by retired, senior police officers, to check proliferation of the grey market for leading liquor brands.

Priya Foods diversifies into detergents
THE Calcutta-based Priya Food Products Ltd (PFPL), popular in the eastern region for its biscuits, has diversified into detergents with the launch of Roshni.

Pizza Corner outlets sport themes
THE new Pizza Corner outlets which opened in New Delhi and Kochi early this year now sports a theme.

Tanishq debuts in UAE market
TANISHQ, the premium range of 22-carat branded jewellery from Titan Industries Ltd, had its first overseas launch


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