MARKETING
STRATEGY
Lee Cooper to enter value segment in India
Evaluating separate outlets to vend top-end and value brands
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Sport 18 bags marketing rights for Volvo Ocean Race
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BRANDING
Arvind Ltd to expand retail reach
Mumbai, May 12 Textile major Arvind Mills Ltd has been renamed Arvind Ltd as part of a re-branding exercise and will sport a new logo.“We foresee ample opportunity in brands and fabrics and will innovate the profitable portfolio ...
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CHANNELS AND FRANCHISES
Movenpick re-entering India
Movenpick ice-creams of Switzerland is re-entering the Indian market through a distribution arrangement with Rhapsody Foods & Beverages. Having floated a subsidiary in the past, the company exited the Indian market in 2002. With a restrictive ...
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PEOPLE
Hephzibah Pathak named President, O&M Mumbai
Chennai, May 12 The Ogilvy India board on Monday named Ms Hephzibah Pathak its new President for O&M Mumbai.An official statement quoting Mr Piyush Pandey, Executive Chairman, NCD, O&M India, and Vice-Chairman, O&M ...
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TRENDS
MTV launches `The State Of Cool'
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