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BRAND LINE
ADVERTISING:
Going against the Tide
Comparisons are odious, but HUL takes on P&G with just that in the latest chapter of the slugfest.. The ad war between Hindustan Unilever's Rin and Procter & Gamble's Tide has taken comparative advertising to a new level in India's ...
ADVERTISING:
The Rin soap opera
The detergent brand's bold step is an example of modern guerrilla advertising.. The new Rin soap advertisement where two mothers are shown waiting for their sons to get back from school, explicitly mentions the name of another brand ...
BOOKS:
Giving the poor a voice
Do communication and media have a role in improving the lot of the world's poor? Yes, and it is integral to building a social movement, argues Colin Sparks in Globalization, Development and the Mass Media (www.sagepublications.com). On its ...
BRANDS:
Creating and sustaining brands
Companies need to ensure that brands are in tune with the changing marketplace to maintain their grip.. Santro, the car brand, has been around for a decade and it is doing well. Parachute, Hero Honda, Nokia and Britannia are also brands that ...
STRATEGY:
For a pie in the sky
Given their tight budgets, airlines are focusing marketing efforts on customer service and product offerings.. T he days of bruising price wars in the airline business are over; low-cost airlines are now trying to differentiate themselves on ...
ADVERTISING:
Inner truths
Addendum is a fortnightly column that takes a sometimes hard, sometimes casual, sometimes irreverent, yet never malicious look at some of the new or recent advertisements and comments on them. Write in with either advertisements you wish ...
BRANDS:
Penchant for bling
Curtis Pens looks to carve its own niche with its silver, gold and gem-studded creations.. S ome of the most fancied possessions of the Indian kings of yore were their swords. With chunky diamonds and precious gems adorning golden scabbards, ...
NEW PRODUCTS & SERVICES:
Cricket all round
Kurl-on brings cricket enthusiasts its new range of bed linens to complement cricket mania in India. The designs feature cricket accessories such as bats, balls, stumps and gloves. It will be available with all Kurl-on dealers and at ...
NEW PRODUCTS & SERVICES:
Tea time
Twinings, the premium specialty tea brand, has launched Twinings Selection Pack. This assorted pack has a selection of five blended teas – Earl Grey Tea, Lemon Flavoured Tea, Darjeeling Tea, Elaichi Tea and English Breakfast Tea. ...
NEW PRODUCTS & SERVICES:
For the teens
Johnson & Johnson has launched Clean & Clear skin balancing moisturiser. The moisturiser is available in a 50 ml pack for Rs 50 and a 100 ml pack for ...
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