The Hindu Business Line : Thursday, August 28, 2008

BRAND LINE

CONSUMER ELECTRONICS: Will it be festive?
As the traditional season for major buys approaches, durables majors are trying to keep their chins up in the face of a slowdown.. Come September, it’s festive season again. As consumers plan their shopping, durables majors are working ...

STRATEGY: Scattershot strategy
Attempting to expand rapidly can be an indiscriminate move for a company to make, as it can tell on long-term prospects.. I’ve been a fan of Fabindia for many years now — for their furnishing fabric, their clothes — and the ...

RURAL MARKETING: How rural retail stacks up
A new study quantifies all things rural: from how many rural retail outlets there are to how rural folk shop.. Any marketer worth his salt knows that in the wild blue yonder of rural India lies a huge market for many products and brands. He will ...

INTERVIEW: Banking on brand Estée
Estee Lauder believes the Indian market is ready for what it offers.. Renowned cosmetics brand Estée Lauder has opened its second store in India, a boutique in Bangalore’s premier luxury mall, The Collection at UB City. ...

ADVERTISING: A story to tell; a cast to die for
Airtel continues to romance the audience conveying different messages tied by one thread — breaking barriers.. A recent headline read: ‘Ad keeps Madhavan busy’. The actor and his co-star from the commercial, Vidya Balan, are ...

BRANDS: A ‘brand’ new world
Companies draw inspiration from dramatically different categories to coin brand names.. Have you noticed how many modern brand names don’t really belong to their product categories any more? Mango is not merely a juicy fruit; it is an ...

ADVERTISING: K. Kurien. R.I.P.
K. Kurien is no more. Yet another giant has fallen. And the advertising industry is so much the poorer for it. K. Kurien, we gather from a wide spectrum of industry regulars, was a unique person. Very unlike an “advertising person” ...

BOOKS: Consider entering a market nearby
The best opportunities are often close to home, says Peter Fisk in Business Genius( www.wileyeurope.com). “When looking to grow, adjacent markets can offer the easiest, ...

NEW PRODUCTS & SERVICES: Silver wash
Samsung India announced the launch of its new range of fully automatic washing machines. The new range comprises 17 new models in capacities ranging between 6.2 kg and 7.2 kg. The range is equipped with features such as SilverNano and Diamond ...

NEW PRODUCTS & SERVICES: Toys for all
Cartoon Network & Pogo products have launched new toys for children — from ‘The Powerpuff Girls’ range to ‘Ben 10’ products, from M.A.D. pottery set to Origami books. The Powerpuff Girls range, which includes ...

NEW PRODUCTS & SERVICES: Tiled naturally
Nitco Tiles has launched its ‘Lapato series’, which is created by a technique with special polishing abrasive that claims not only to give the surface an elegant polish, but also display the nature of the stone. The collection is ...

NEW PRODUCTS & SERVICES: Home décor
Evok, the flagship store of Hindware Home Retail Ltd, has launched its new set of home furniture. The selection comprises Waterfall, Corwin, Franklin, Sapphire, Emma, Roland and Kids bed collection for home décor. These concepts are ...

NEW PRODUCTS & SERVICES: Lip up
Beauty International has launched the international cosmetic brand ‘NYX Lip Professional Collection’ in India. The collection includes different ranges of lipsticks, glosses and other lip treatments. Available at all beauty centres, ...

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