MARKETING
STRATEGY
Eastern enterprise
The Kolkata-based Emami group is now looking to expand through acquisitions.
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MERGERS & ACQUISITIONS
ACK Media acquires Karadi Tales
Chennai, April 23 ACK Media, the company that owns the Amar Chitra Katha series and Tinkle magazines, has acquired a controlling stake in Karadi Tales, a Chennai-based children’s audio-video content creator. According to a press ...
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ALLIANCES & JOINT VENTURES
Zapak, Kolkata Knight Riders tie up
Zapak Digital Entertainment Ltd, a Reliance ADAG venture, has announced its tie-up with Shah Rukh Khan’s IPL team Kolkata Knight Riders. Zapak.com is the official Internet gaming partner for the IPL team. As a part of the partnership, Zapak ...
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SUPPLY CHAIN MANAGEMENT
‘Biggest challenge for retail is underdeveloped supply chain’
The impediments to supply chain management in the country and the importance of technology…
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ADVERTISING
RMG Connect expands team
RMG Connect, JWT partner and the agency leader in the CRM and activation space, has roped in five people from Tribal DDB. Mr Rajeev Sharma, will join the agency as Vice-President and Head Digital; Mr Kamlesh Mehta as Senior Creative Director; Mr ...
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RETAILING
Shopping through the Dish
The next retail wave is here…thanks to technology.
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MARKETING RESEARCH
IPL impact: Zee unscathed; Star and Sony feel the pinch
Hindi movies, English entertainment genres hit
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Demand for office space, rentals firm in first quarter: Report
New Delhi, April 23 The demand-supply dynamics in the central and alternative business districts in major cities remained relatively unchanged in the first quarter due to lack of new stock, and rentals and capital values are likely to remain ...
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BRANDS
Shoppers’ Stop unveils new logo
Mumbai, April 23 Shoppers’ Stop has a new identity and logo. With the changed identity, Shoppers Stop has upgraded its positioning to a ‘bridge to luxury’ store. According to the company, “The new logo has an ...
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IBM/ Lenovo best brand: Survey
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ONLINE MARKETING
‘India will reinvent the way marketing is done globally’
When the digital revolution hits India, the country will be on the viewfinder of global agencies to see what it does, says Scott Goodson of Strawberry Frog.
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OUTLOOK
Scotch Whisky body looks to resolve United Spirits membership issue
Bangalore, April 23 The Scotch Whisky Association (SWA) is hopeful of resolving the membership of Vijay Mallya-controlled United Spirits, an association spokesperson said here. “In recent months, we have had wide ranging discussions ...
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PERFORMANCE
‘IPL tournament going strong’
New Delhi, April 23 With “very, very encouraging” television ratings for its opening matches, one would presume Mr Sunder Raman, CEO of the now $2-2.5 billion DLF IPL, would be putting his feet up and enjoying all the drama and ...
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Your Dzire may take 3-4 months to be fulfilled
New Delhi, April 23 Customers willing to buy Maruti’s latest entry-level sedan Dzire may have to wait as long as three to four months before they get one. In less than a month’s time since the company launched its latest model, ...
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NEW PRODUCTS & SERVICES
Avesthagen launches diabetic crackers
Bangalore, April 23 Avesthagen Ltd unveiled its fenugreek-based whole-wheat cracker which, it said, lowers blood sugar levels among insulin-independent diabetics.The cracker is the first food-cum-drug product from Avesthagen’s ...
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Essel Propack launches recycled plasti packaging tube
Mumbai, April 23 Packaging company Essel Propack has introduced the first recycled and recyclable plastic packaging tube Etain, which will be followed by a family of other similar green products from the company, said Mr Sanjay Bhasin, Chief ...
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Grand Slam Fitness outlet opens in Hyderabad
Hyderabad, April 23 New Delhi-based fitness equipment chain, Grand Slam Fitness Pvt Ltd, is planning to set up it franchisee stores in Visakhapatnam and Vijayawada soon.“Fitness consciousness is on the rise in the southern states ...
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