The Hindu Business Line : Saturday, May 31, 2003

TN tourism bed and breakfast scheme — `We have no details, call later'
VISITORS to Chennai who would want a taste of true blue Tamil hospitality will get a shock when they try to call the numbers listed on the Tamil Nadu Tourism Web site under the bed and breakfast scheme. One common response that Business ... More

Sita eyes Rs 35-cr turnover from conference divn
SITA World Travel (Incoming Services) is looking at a sales turnover of Rs 35 crore this year from its MICE division. Worldover, the MICE (Meetings, Incentives, Conferences and Exhibitions) industry is estimated to be in the range of $300 billion ... More

Casio plays a new tune for India
FOR all those who are aspiring to become the A.R. Rahman's of tomorrow, the Rs 40-crore Casio India Company Pvt Ltd, a subsidiary of $6-billion Casio Group, has something to offer. Casio India has now launched its electronics musical ... More

Live-in to expand `mass-market' base
LIVE-IN, a leading apparel brand in the `mass-market segment' that offers products in the ranges of Rs 550 to Rs 900, is planning to offer low-end products and introduce a range of new products for children in the age group of 12-15. Eyeing a ... More

ADVERTISING

WHO urges fashion sector to shun tobacco promotion
FASHION is being used as the perfect disguise for a product that kills 4.9 million people globally every year. Not surprising then that the entertainment and fashion industry was urged by the World Health Organisation (WHO) to quit promoting ... More

Mudra heads South for growth — Winds up PR outfit, sets up `operating board'
MUDRA Communications has set up an operating board comprising senior managers to grow and strengthen areas that it believes are "scalable and best in class". It has also exited the public relations arena and identified the South as a focus area ... More

PROMOTIONS & OFFERS

Cable players get into the act, offer set-top box schemes
SOON after the Government brought down the Customs duty on set-top boxes (STBs), multi-system operators (MSOs) and cable operators have started offering various schemes to entice the consumer. Hinduja TMT's InCablenet has announced a scheme ... More

CHANNELS AND FRANCHISES

TVSE scheme for dealers

RETAILING

Hasbro bets on mega malls for higher footfall
The major driving factor behind setting up a store in a mega mall is obviously high footfalls. "Setting up a store in a mega mall is definitely more costlier than setting up a standalone store" says Mr Sattar. More

Viveks to expand in Karnataka, AP
CONSUMER durables retailer Vivek Ltd proposes to expand its operations in Karnataka and also open outlets in Andhra Pradesh. The company is working on a plan to open three retail outlets in Mysore, Hubli and Mangalore in Karnataka and in ... More

MARKETING RESEARCH

Indians watch soaps, Chinese weather, news
Though it seems a bit like comparing oranges with apples, the tastes of television audiences in India and China are quite different. While Indian audiences are engrossed in the goings on in Kahaani Ghar Ghar Ki and Kasauthi Zindaghi ... More

BRANDS

Are expat designers `misfits' for Indian apparel cos?
ARE international designers `misfits' for Indian apparel companies? The query assumes significance after the exit of Mr Stephen King from his Chief Designer's post at the Madura Garments. Mr King moved out as his contract with the leading apparel ... More

Brand Quest

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