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MARKETING
STRATEGY
It's time for multiplexes to go innovative
IT should not be a case of premature death. For, even as multiplexes and entertainment complexes are burgeoning across the country, the duds that Bollywood is consistently churning out, is by no means a catalyst to growth. Already, the industry ...
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PROMOTIONS & OFFERS
Gurjari plans roadshows in cities
DIRECT MARKETING
Amway expects 5-8 pc rise in turnover
AMWAY India, the wholly owned subsidiary of the $5-billion Amway Corporation of the US, hopes to record a 5-8 per cent increase in its turnover during the year ended August 31. In the 12-month period ended August 31, 2002 Amway India notched a ...
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CHANNELS AND FRANCHISES
20th Century Fox to distribute Hindi film
20TH Century Fox will, for the first time in India, distribute and market a commercial Hindi film, `Jhankaar Beats', scheduled to release on June 20. The studio has signed an all-India distribution deal with Pritish Nandy Communication (PNC), ...
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BRANDS
HLL plans thrust to `heat-and-eat' brand
THE convenience ready-to-eat foods segment has always been a hit-and-miss case for the FMCG industry. Now Hindustan Lever Ltd (HLL) too is planning a fresh approach towards promoting one of its recent forays in this segment. Knorr Annapurna 4 ...
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NEW PRODUCTS & SERVICES
Rolex watches launched
Brand Quest
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