The Hindu Business Line : Friday, April 11, 2003

Escotel ties up with Federal Bank
KOCHI: Escotel Mobile Communications Ltd is to provide free mobile phone to all account holders, both savings bank and current account, of the Federal Bank in Kerala. According to a press release here, the joint marketing initiative ... More

INTERVIEW

Star News wants to be a people's channel: CEO
Star India seems to be leaving no stone unturned to get its Hindi news channel going. It will leverage all the advantages of being part of the Star bouquet. "We want the news channel to be available wherever Star Plus is available," said Ms Kohli. More

ADVERTISING

Who will bell the `surrogate' cat?
THE definition of `surrogate' promotions continues to fox both alcoholic beverage companies and administrators alike, even as the Indian Broadcasting Foundation (IBF) proposes pre-emptive censure measures. Flummoxed by the IBF's recent letters ... More

PROMOTIONS & OFFERS

3 Roses tea, Tamil movie in promo tie-up
TEA brand 3 Roses is associating with a Tamil movie of the same name in which all the three lead roles are played by women. A company press release issued here said that the movie had some promotions planned around it. The movie, starring ... More

Mirinda brings new endorser for TN
MIRINDA, the orange flavour soft drink brand from Pepsi Foods, has roped in a new brand ambassador for its drink, Vivek, the popular comedian of Tamil cinema. This is a continuation of its strategy of using regional stars for its advertising in ... More

MARKET SHARES

LIC leads; others way behind
THE public sector giant, Life Insurance Corporation of India (LIC), has retained its leadership position in the life insurance market during the first eleven-month period of 2002-03 ended February, far ahead of the combined performance of all the ... More

Regional channels are the losers during World Cup: TAM Media
WE'VE counted the winners, let's take stock of the losers; while the ICC World Cup brought gains to SET-Max and Doordarshan in the form of viewership and ad revenues, the big losers on both counts were the regional channels. Regional channels ... More

RETAILING

Shoppers' Stop to open new store in Mumbai today
SHOPPERS' Stop is in expansion mode once again. It has added another store to its 13 nationwide. Set up with an investment of Rs 4-5 crore, the new store, in Mulund, Mumbai, will cater to the surrounding areas of Thane, Kanjur Marg, Vikhroli ... More

MARKETING RESEARCH

War footage brings boon for BBC
BBC World, the BBC's 24-hour international news and information channel, has recorded more than double its regular viewership because of its coverage of the war in Iraq. Particularly in the initial stages of the war, the channel's reach went up ... More

BRANDS

`Secret of strong brand building is positioning'
SENIOR managers of companies led by their respective Chief Executive Officers must take direct responsibility of brand building and brand promotion, according to Mr Amit Bose, President (Consumer Business) of Reliance Infocomm Ltd. Speaking at ... More

PEOPLE

Nikhil becomes new ED for Cartoon Network
MR Nikhil Mirchandani has been promoted to the position of Executive Director - Strategic Marketing at Cartoon Network India, according to the company. He previously held dual positions of Director — Turner Advertising Sales for North & ... More

TRENDS

Down South, Bangalore goes for Benz
HERE'S a surprise. If you think textile town Coimbatore or flush-with-NRI-funds-Kochi is where the nouveaux riche buy their three-pointed star vehicles the most down South, you are off the mark by a wide margin. Coimbatore is not even among the ... More

NEW PRODUCTS & SERVICES

UB launches premium brandy
HYDERABAD: The UB Group Spirits Division (UBGSD) has launched Joie De Franc (the joy of France), a premium brandy, in Andhra Pradesh on Thursday. The new brandy is available in sleek frosted bottles of various sizes. UBGSD is the ... More

Brand Quest

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