The Hindu Business Line : Bromark spreads wings

BROMARK, the All-India Broiler Farmers' Marketing Co-operative Ltd, is striving to expand its presence in Andhra Pradesh by bringing more outlets under its fold and achieve its twin objectives of ensuring remunerative prices to farmers and also a fair price to the consumer, Mr K.G, Anand, General Manager of Venkateswara Hatcheries, has said.

He was addressing a press meet here on Wednesday evening on the occasion of opening the Visakhapatnam zone of Bromark with more than 25 outlets. He said Bromark was patronising more than 280 outlets in the State on zonal basis for chicken promotion, but nearly 240 of them were in Hyderabad. Therefore, the need was felt to expand its activities to other parts of the State. Vizag had been identified as the next potential area. Bromark had stipulated stringent norms for the outlets to follow and maintain clean, hygienic slaughtering practices.

Mr Anand said Bromark was also encouraging to set up mechanised facilities for slaughter and so far 24 outlets in Hyderabad, two in Guntur and two in Chittoor had taken up the offer. It would cost about Rs 1.3 lakh and could be paid in easy instalments. Banks had also agreed to provide loans for the purpose.

He said broiler farmers were not using any growth promoters and whatever improvement had been achieved in broiler farming was entirely due to genetic selection.

He said Andhra Pradesh, with 1.8 crores of broilers per month, was the leading producer and also one of the leading consumers in the country. But this year due to drought conditions in most parts of country the consumption had gone down by nearly 50 per cent in the rural areas.

Coupled with falling consumption, the prices of the feed ingredients, mainly soya and maize, had risen steeply. The feed cost per one kg of chicken, which used to be Rs 8.50, had risen by over Rs 2-3 and two months ago a decision was taken to cut down on production. As a result, he said, of late the price of chicken had risen from Rs 25 to Rs. 30 a kg.

He said only a good monsoon would revive the market and the industry was hoping for it.

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