The Hindu Business Line : ICFAI analyst bags award for case study

THE Institute of Chartered and Financial Analysts of India (ICFAI) announced on Monday that one of its management research analysts, Mr Vivek Gupta, has bagged a global award at the seventh Regional Asia-Pacific Case Writing Competition conducted by the Hong Kong-based Management Development Centre.

The award was presented for Mr Gupta's case study titled `Nestle's Brand Management Strategies', in which he has discussed in detail how the company was successful in developing Kit Kat from a multi-local brand to European brand and finally a global brand.

Article E-Mail :: Comment :: Syndication

Stories in this Section
ICFAI analyst bags award for case study

APGenco units bag awards

WMA limit at Rs 16,000 cr for 2003-04

Gold goes off `green channel'

Customs House Agents decry new system

Declaration of stocks, excise registration — Cenvat date extended for textile firms

Indo-Israel chamber plans task forces to boost ties

No masks please, we ride our luck

Fewer check-ins worry TN hotel industry

Govt mulls oil club for bidding overseas

BHEL, NTPC likely to join hands for IGCC project