Financial Daily from THE HINDU group of publications
Tuesday, Apr 08, 2003
Financial Daily from THE HINDU group of publications Tuesday, Apr 08, 2003 |
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Marketing
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Brands Corporate - Alliances & Joint Ventures BPCL ties up with HM for co-branded lubricants Our Bureau
KOLKATA, April 7 BHARAT Petroleum Corporation Ltd (BPCL) and Hindustan Motors Ltd (HM) on Monday announced the launch of a range of co-branded lubricants in Kolkata, to begin with. To be marketed under the "MAK-HM'' brand, the lubricants will be launched elsewhere in the country in a phased manner. Stating this at a news conference held here on Monday, the Director (Marketing) of BPCL, Mr S. Radhakrishnan, said the tie-up with HM would enable HPCL to sell an additional 1,000 kl of lubricants over the next one-year period. The MAK-HM brand of lubricants has been customised to meet the specific requirements of the Hindustan-Motors' product variants, especially the Ambassador, Contessa and special utility vehicles. According to Mr Radhakrishnan, the eastern region accounts for 14-15 per cent of BPCL's total all-India throughput and "is the fastest growing region for BPCL''. Speaking on the occasion, Mr S. Pattu, Executive Vice-President of HM, said there were over eight-lakh ambassador cars of different vintages on Indian roads.
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