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Saturday, May 18, 2002

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Cool business

Kamal Narang

As the mercury soars, dealers in desert coolers are doing brisk business. Unlike other recession-hit industries, these simple, locally assembled contraptions sell like hot cakes in Delhi's Kamala Market. The poor man's air-conditioner costs between Rs 800 and Rs 5,000 as against Rs 19,000 for the cheapest brand of air-conditioner.

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