Financial Daily from THE HINDU group of publications
Saturday, May 18, 2002
Financial Daily from THE HINDU group of publications Saturday, May 18, 2002 |
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Agri-Biz & Commodities
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Internet Oddanchatram market going digital
The Oddanchatram market, situated at the base of the Kodai hills in Dindigul district of Tamil Nadu, draws its vegetable and fruit stock from the hills and the plains of the region. This produce is then auctioned and transported to urban markets in Kerala, Tamil Nadu, Karnataka, Andhra Pradesh and even Maharashtra. A business that has traditionally been run on contacts, secrecy and trust is now going digital. A portal for the market - www.oddanchatrammarket.com - has been created by the M.S. Swaminathan Research Foundation and Reddiarchatram Seed Growers Association (RSGA). The portal, which publishes the daily prices of fruits and vegetables, links Oddanchatram to the outside world. The
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