![]() Financial Daily from THE HINDU group of publications Saturday, May 18, 2002 |
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MARKETING STRATEGY Godrej to expand washing machine range THE Rs 550- crore Godrej Appliances is planning to expand its portfolio of washing machines and offer inexpensive versions. Though 80 per cent of its turnover comes from its refrigerators division, the company is introducing new features and ... More
Amtrex Hitachi hopes for 35% growth in sales
EVENTS Foreign food makers see India as huge market EXHIBITORS from Argentina, Austria, Canada, France, Italy, Switzerland and the US are wooing the Indian importer at the two-day India Food & Wine Show (IFOWS 2002) being held at the Capital. Sponsored by the Verona Fairs Authority Italy and ... More PROMOTIONS & OFFERS MARKETING RESEARCH Bad ads put off people: Study "BAD ads can lead to consumers avoiding all advertising." This was one of the findings of Adwatch 2002, a research study on consumers' attitude towards advertising. Commissioned by Initiative Media, the media-buying arm of Lowe and BBC World, ... More NEW PRODUCTS & SERVICES ITC packaged food products launched The addition of two new products is being viewed as a `test marketing' move before taking them national. More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back May. 5-May. 11 Nestle takes on P&G's Vicks with Acti-V `Pharma retail chains will replace corner chemists' |
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