The Hindu Business Line : Friday, February 22, 2002

Toonz bags FMCG accounts
TOONZ Animation India, the Technopark-based animation production house has announced its arrival in the advertising industry by landing a series of production contracts with major Indian corporates. Parry's, Henkel, Kelloggs, Malayala ... More

Pepsi set to launch new TV promos
PEPSI is shortly going to launch two cricket-based television ad campaigns. The campaigns which are going to coincide with the India-Zimbabwe cricket series are expected to be on air within a week's time. Pepsi is sponsoring both the test and ... More

RETAILING

Nirula's to open highway restaurant
HIGHWAY restaurants suddenly seem to be attracting the attention of quick service fast-food chains. First, McDonald's marked its presence on Delhi-Mathura highway with a restaurant in association with a BPCL petrol station. And now, the homegrown ... More

MARKETING RESEARCH

Colgate rated top Indian brand
MUMBAI: Colgate has been rated as India's number one brand across all categories in A&M's annual survey of India's top brands conducted by TNS Mode. The brand's power score rose to 56.2 in 2001 from 53.91 in the earlier year. ... More

BRANDS

Tatas see Narain as their `Sachin'
"HE'S very fast off the grid. And this is perhaps the only chance you'll get to catch up. Join the Tata group." If you are wondering what this is all about, it is the invite to witness the new brand ambassador for the Tata group. The young racing ... More

ONLINE MARKETING

Arvind Brands to go the Web way
ARVIND Brands Ltd, the Rs 260 crore subsidiary of Arvind Mills, plans a distribution model on the Internet in a bid to make its brands more widely available. The company will soon launch a Web site called spectrumplaza.com, which will allow the ... More

TRENDS

Selling coffee through English, IT
THE English language advantage that the Indian IT industry boasts of could be strength in marketing coffee too. "You have good coffee, the language to talk about it, and IT skills to communicate on the Internet,'' said Mr Trygve Klingenberg, ... More

Menswear cos target choosy males -- Factory outlets, sales propel brands
Despite the slowdown Arvind Brands and Madura Garments have grown last year by 20 per cent and 30 per cent respectively. More

NEW PRODUCTS & SERVICES

Click Licorice from Swedish Match
SWEDISH Match, the company which specialises in niche tobacco products, has announced the launch of a new flavour, Licorice, for Click - the oral tobacco pouch. The company also announced the launch of the product in Pune and ... More

Collection g jewellery unveiled
THE World Gold Council (WGC) has launched a new range of lightweight 22-carat gold jewellery called Collection g. This collection, according to Mr K. Shivram, Manager (South), WGC, is targeted at young, fashion-conscious women, who are looking ... More

Motorola's smallest GPRS handset
NEW DELHI: Motorola has launched its smallest, lightest tri band GPRS-enabled mobile handset V.66 in the country. The mobile handset allows the owner to stay connected in Asia, Europe and the Americas. Weighing just 73 gm, the handset ... More

Brand Quest

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