The Hindu Business Line : Thursday, February 21, 2002

OmegaTech, Vasta in marketing pact
THE US-based OmegaTech Inc, a biotech R&D company, has entered into a marketing agreement with Vasta Marketing, Chennai, to market DHA Gold, a long chain fatty acid applicable as a nutrition supplement and food additive with beneficial health ... More

BPCL lines up friendly-moves in Coimbatore
AS part of its efforts to strengthen customer relationship, the petroleum major Bharat Petroleum Corporation Ltd (BPCL) has lined up a string of value-added services for the Bharat Gas users in the city. The company has entered into a tie-up ... More

Album from Club Mahindra , Virgin
HYDERABAD : Club Mahindra, the flagship brand of Mahindra Holidays and Resorts India Ltd. and Virgin Records have tied-up to launch `The Holiday Album', which is built on the theme of relationship. Mr.Anirudh Haldar, Senior Manager, ... More

RURAL MARKETING

HLL plans rural thrust for toothpaste brands
HINDUSTAN Lever Ltd (HLL) is rejigging its oral care portfolio to arrive at a 50:50 sales turnover ratio between its rural and urban sales for its two toothpaste brands, Closeup and Pepsodent. After removing Aim from its portfolio recently, the ... More

CUSTOMER RELATIONSHIP MANAGEMENT

FCB-Ulka merges Net, DM in new media offering
FCB-Ulka has integrated its database, direct and interactive operations into a new division called FCB-Ulka Interactive to offer clients a `media neutral' solution for one-to-one communications. ``There's a growing realisation among clients about ... More

INTERVIEW

Aaj Tak's `e-vision' for UAE market
"We are in touch with existing DTH players in UAE and hopefully we will be signing a deal very soon to attract all the DTH homes in UAE. This will give us additional 60,000-70,000 homes by the end of the year." More

ADVERTISING

Aishwarya Rai to star in Coke summer campaign
COCA-COLA India is set to break its summer campaign featuring one of Bollywood's leading actresses, Aishwarya Rai, on Thursday, sources at Coca-Cola said. The campaign theme remains `Life ho to aisi', an adaptation of the international ... More

Mindshare launched in India
MUMBAI : Mindshare, the media investment management company of the WPP Group has been formally launched in India. This company has been formed by converging the media buying divisions of Contract, HTA and O&M. Mindshare, will be ... More

PROMOTIONS & OFFERS

Coke, Pepsi ready cricket promos
EVEN as India takes on Zimbabwe in the Pepsi Test Series beginning in Nagpur on Thursday, another kind of match is ready to break, both on and off the cricket field. The two cola majors, Coca-Cola and Pepsi India, are fine-tuning strategies and ... More

BRANDS

Ritspin forays into branded womenswear
RITSPIN Synthetics Ltd, primarily a manufacturer of speciality yarn, has completed forward integration into branded women's garments. It expects to register net profit in the next financial year. Addressing a press conference Mr Manish Kumar, ... More

NEW PRODUCTS & SERVICES

Radio without batteries
CHENNAI: Philips India Ltd has launched Free Power Radio RL 117, which requires no external batteries or electricity for operation. It can reportedly run after a one-minute winding of a lever provided in the radio. Priced at Rs 995, ... More

Brand Quest

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