![]() Financial Daily from THE HINDU group of publications Monday, February 18, 2002 |
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MARKETING STRATEGY KCB `cure and sell' plan for small growers AT a time when marketing coffee has become the most important issue in the industry, Karnataka Coffee Brokers (KCB) Pvt Ltd has launched a unique initiative to get growers together under one umbrella and market coffee as a group. ``This would ... More
McDonald's set to enter veg territory NEW PROJECTS Coke to expand, consolidate business in AP SOFT drink major, Coca Cola is on a path of consolidation and expansion in both its beverages and water business in Andhra Pradesh. It has garnered a market share of nearly 73 per cent in beverages through its range of brands while `Kinley', its ... More RETAILING Food, fashion to be growth drivers -- `Retail trade to touch Rs 14,250 cr' THE retail revolution sweeping the country is not just an elitist phenomenon. And it's food and fashion where all the action will be. The just-released Images Retail study done along with KSA Technopak, throws up some mind-blowing projections ... More BRANDS `Sell the story for speciality coffee' AS far as speciality coffee is concerned, it is branding and the ``story'' behind it which made it so, said Mr Alf Kramer of Norway, representing the Speciality Coffee Association of Europe. In coffee, branding is everything, he said to drive ... More NEW PRODUCTS & SERVICES Fashion lines this season Get to know the latest trends from the leading hi-fashion brand, Giovani, which has come out with its new party line collection in India. More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in |
Top Stories In Depth Inside Kashmir Guide to derivatives US-64 Looking back Feb. 10-Feb. 16 C & B by Sundaram Newton TVS signs Sachin as brand ambassador |
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