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Marketing - New Products & Services
Perfetti unveils fruit candy product

New Delhi, Feb. 9

Perfetti Van Melle India on Tuesday launched its new product Alpenliebe Mangofillz. The product has been completely developed by the R&D team in India and marks Perfetti's foray into the fruit candy segment. Commenting on the launch, Mr Sameer Suneja, Managing Director, said, “Our flagship brand ‘Alpenliebe' is a big hit among consumers of all age groups. To further strengthen our candy product line, the company has launched ‘Alpenliebe Mangofillz'. Mangofillz is our first offering in the pure fruit candy segment and it is differentiated from all other brands in the market because of being center filled.” — Our Bureau

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