The Hindu Business Line : RCom, Atom Tech sign m-Commerce pact

Madurai, Nov. 18 Reliance Communications (RCom) has entered into a strategic tie-up with Atom Technologies, an m-commerce solutions provider from the Financial Technologies India Ltd group.

According to Mr Anil Pande, Head, Product, Mobile Data and Content Services, Reliance Communications, the agreement enables RCom offer a fast, secure, inter-operable and convenient platform to conclude payment transactions using Reliance Mobile.

Atom will offer, through RCom, multiple banks (Indian and foreign) as well as merchants on a common platform, allowing its subscribers to make payments across the entire merchant base.

They will now be able to purchase insurance services, DTH recharges, movie tickets, books and periodicals, consumer goods, holiday packages as well as bus and train tickets using their Reliance Mobile connection.

This is part of RCom’s major thrust to enable new revenue streams from m-commerce. Reliance Communications is designing this service to support guest users as well as Registered Users to successfully conclude payment transactions using Reliance Mobile connections.

The benefit of registration will enable the user for two click payment transactions access. The transactions are secure and PIN protected. Atom currently has merchant acquiring relationship with ICICI Bank, HDFC, Citi and Axis Bank.

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