The Hindu Business Line : Metro to roll out ‘Chef-o-logy’ services at culinary congress

Hyderabad, Nov. 12 Metro Cash & Carry, the sales division of the € 33.1 billion Metro Group, has partnered with the Indian Federation of Culinary Association to host the fourth National Culinary Congress in Hyderabad during November 14-16.

Coinciding with the Congress, Metro plans to roll out Chef-o-logy services for the hospitality sector.

The National Culinary Congress will provide delegates opportunities to advance their professional development and enhance their culinary skills through hands-on workshops and seminars, while having access to latest cooking trends and techniques. The event will have food and service exhibitors showcasing their latest offerings.

Unique initiative

During the event, Metro will launch its initiative for hospitality customers called Chef-o-logy, a customised service platform catering to the needs of the Chef. A special team trained by hospitality experts will serve them, according to Mr Alec Booth, Operations Director, Metro Cash & Carry India.

“These services are aimed at addressing the rapid changes in the culinary preferences in various Indian cities. Through Chef-o-logy we will offer solutions designed to suit varied business needs of the hospitality industry,” Mr Booth said.

Addressing a press conference here today, the General Secretary of Indian Federation of Culinary Associations (IFCA), Mr P. Sounderarajan, said the event services as a platform where experts will come together and share some of the best practices. In fact, the event offers an opportunity to expand the knowledge base of various cuisines.

“Contrary to general perception, by sharing we will be able to protect the various traditional cooking forms,” he said.

Mr Booth said Metro’s Chef-o-logy is a single-window solution for chefs, purchase managers and senior management which offer a range of customised services and high quality products. This also ensures constant product availability allowing chefs to plan menus in advance without any unforeseen surprises.

Expansion plans

The conference will have Mr. Ferdinand Metz, President Emeritus of the Culinary Institute of America, among distinguished speakers.

Referring to the Metro expansion plans in India, Mr. Booth said the company now has five large outlets and continues to explore opportunities to expand.

More Stories on : Events | Food & Cuisine | Retailing | Andhra Pradesh

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Glenworth Estate launches tea gift packs

Bajaj puts in place new growth strategy for bikes

IPL sells ‘theatrical telecast’ rights for Rs 330 cr

Cadbury sees sweet success in low-unit price packs

Metro to roll out ‘Chef-o-logy’ services at culinary congress

Animated film rights for DQE

Kerala is a major pit stop for Mahindra FirstChoice

Benz sees lower sales in 2009

MS launches Exchange Server