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Our Bureau

Pune, Oct. 21 With sales of its sedan Indigo having dropped considerably in the past one year, automaker Tata Motors is pinning hopes on its latest,launch, the Indigo Manza, to boost sales in this segment.

“Last October, we sold around 4,000 units a month of the Indigo. This year, the number is 3,000 units,” said Mr S. Krishnan, Vice-President, Commercial, domestic passenger car business.

Putting this down to product fatigue amongst buyers, he said the new sedan was expected to boost sales. The company will also consider launching CNG and LPG versions of the car, now available in petrol and diesel options, if there was a demand for these, he added.

Speaking at the launch of the Manza here today, Mr Krishnan pointed out that sale of CNG/LPG versions of the Indica stood at 400-500 units a month. With total sales of 10,000-11,000 units a month, this segment has shown a growth of 15-18 per cent in comparison to the same period last year.

The Indigo Manza, priced between Rs 4.75 lakh and Rs 6.56 lakh (outside octroi limits) in Pune, will be produced at the joint Tata-Fiat facility at Ranjangoan. Currently, the Indica Vista, Fiat Linea and the Punto are being manufactured here.

More Stories on : Outlook | Cars | Tata Motors Ltd

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