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New Delhi, Oct. 10

Maruti Suzuki has announced the launch of a multi-ad campaign with a series of six television commercials (TVC) on the Swift, synchronised with the Champions League T20 cricket series. According to the company, the Swift, which was launched in 2005, is the fastest car to reach the 3.5-lakh unit sales mark. “We decided to create a campaign for the Swift, because it means so much to so many people. The multi-ad campaign brings each of its facets to life, while reinfor cing the car’s high points. The campaign idea is to reinforce the bold, daring and exciting aspects to the fore and draw the consumer to explore further,” said Mr Shashank Srivastava, Chief General Manager (Marketing), Maruti Suzuki.

— Our Bureau

More Stories on : Advertising | Cars | Maruti Udyog Ltd

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