Business Daily from THE HINDU group of publications
Wednesday, Oct 07, 2009
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Business Daily from THE HINDU group of publications Wednesday, Oct 07, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
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Marketing
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Promotions & Offers Variety - Sports States - Other States
Our Bureau New Delhi, Oct. 6 In a continuation of its association with cricket, Idea Cellular announced on Tuesday that it has entered into a one- year sponsorship deal with GMR Industries to become the principal sponsor of GMR’s Indian Premier League franchise, Delhi Daredevils. Starting with the forthcoming Champions League Twenty20 tournament, the deal will extend to the third season of the Indian Premier League Season 3 to be played next year. Speaking on the initiative, Mr Atul Chaturvedi, Chief Operating Officer – Delhi and Haryana, Idea Cellular Ltd said, “Delhi is a strategic market for Idea. The association with the Delhi Daredevils will provide a strong connect between the brand and the customers of Delhi.” Idea will also launch a range of value-added services for its Delhi customers to bring them closer to the Delhi Daredevils team members. Idea customers will stand a chance to win free tickets to T20 matches of the Delhi Daredevils as well. The new deal builds on Idea’s association with cricket. The brand already sponsors Mukesh Ambani owned franchise, Mumbai Indians. More Stories on : Promotions & Offers | Sports | Idea Cellular Ltd | Other States
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