• Investment World
• eWorld
• Brand Line
• Mentor
• Life
• Brand Quest
• The New Manager
• BL Club
• Smartbuy
• Books
• Gallery

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Cross Currency

• Rates
  
  

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources
• In Focus
• In Depth
• Events 2007

Group Sites

• The Hindu
• The Hindu ePaper
• Business Line
• Business Line ePaper
• Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

V. Rishi Kumar

Hyderabad, Sept. 30

Beam Global Spirits & Wine Inc, fourth largest premium spirits company, is eyeing a bigger pie of the domestic spirits market, and expects to close the year with revenues of Rs 600 crore, up 20 per cent over last year.

The Chief Executive Officer and Managing Director of Beam Global, Mr Harish Moolchandani, said that the industry registered a growth of about 16-18 per cent in 2008, and is currently under pressure to register similar growths. The market has grown by about 13-14 per cent during the first three quarters of the year.

However, in spite of slight pressure on overall sales volumes, Beam Global expects a growth of about 20 per cent over last year by launching a range of products including its newest premium scotch whisky Teacher’s Origin, he added.

Mr Moolchandani told Business Line that the company currently commands a market share of about 40 per cent in the premium segment of scotch and expects to grow market share by another five per cent this year. The numbers in the first nine months reflect this positive growth.

The company today announced the formal launch of its premium scotch whisky Teacher’s Origin, which adds to its portfolio of existing products of Teacher’s Highland and Teacher’s 50. Significantly, the company is announcing the global launch from India, he said.

“The launch of this coincides with the festival season, and we expect this to serve as an ideal gift item.

The product is made in traditional casks of 75 litres against the current trend of using 150 litres and 200 litres casks.

This ensures that the product which comes with high malt content of 65 per cent reacts well with the wooden containers and adds to the taste,” he said.

More Stories on : Outlook | Breweries | Andhra Pradesh

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Copyright © 2009, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line