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Godrej Consumer Products Ltd has announced special promos for soaps.

Purvita Chatterjee

Mumbai, Sept. 30 On the eve of the festival season, FMCG companies are expecting between 25 per cent and 30 per cent increase in sales.

Godrej Consumer Products (GCPL), Britannia and Cadbury have earmarked special promotions and schemes to draw consumers.

Mr V. Suresh, Vice-President, Marketing, GCPL, said, “We are expecting sales to grow by 25 per cent for soap brands such as Cinthol, FairGlow and Godrej No 1.”

Soaps have been growing between 10 per cent and 12 per cent and GCPL expects to almost double its growth this season for its own brands. “Soaps are growing much faster and we want to invest for the future by rolling out special schemes,” he added.

For instance, there is a consumer offer on Cinthol Fresh Lime and Aqua variants with 20 per cent extra during this period. Introducing special promos region-wise recently during Durga Puja in West Bengal, the Rs 5-Cinthol Fresh Lime was packaged in a jar along with the image of goddess Durga and a festival message. For the western region, Godrej No 1 will launch a special scratch card offer during Diwali.

Britannia Industries has launched a range of gifting packs in two varieties – Britannia Classic Hampers and Britannia Indulgences.

Ms Shalini Degan, Category Director, Delight and Lifestyle, Britannia Industries, said, “This year we expect sales to grow between 25 per cent and 30 per cent with our gift packs.”

Britannia wants to make its offerings as attractive as possible with its Britannia Classic Hampers which include brands such as Good Day, Treat Jim Jam, Bourbon and Little Hearts.

Cadbury too has unveiled a campaign specifically for Diwali with the message ‘Iss Diwali Aaap Kise Khush Karenge.’ It has also entered into an alliance with Facebook and Orkut to promote its core message.

Mr Anand Kripalu, Managing Director, Cadbury India, said, “In spite of input costs going up we are comfortable and will not hike prices at least till Diwali.”

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