Business Daily from THE HINDU group of publications
Friday, Sep 25, 2009
ePaper | Mobile/PDA Version | Audio | Blogs
Business Daily from THE HINDU group of publications Friday, Sep 25, 2009 ePaper | Mobile/PDA Version | Audio | Blogs |
|
|
|
|
|
Info-Tech
-
Hardware Marketing - Strategy HCL Info re-brands laptops as ME 
Mr Ajai Chowdhry, Chairman and CEO, HCL Infosystems Ltd, at the launch of ‘ME’ , in the Capital on Thursday. — Our Bureau New Delhi, Sept. 24 Personal computer manufacturer HCL Infosystems on Thursday re-branded its range of laptop products as ‘ME’, and said it aims to raise its market share in the segment to 20 per cent from the existing seven per cent in two-three years. Over the next two-three years, the company would spend Rs 40-50 crore around the re-branding exercise. “The new HCL ME campaign has been made keeping in mind the requirements of today’s customers who are on the move and seek seamless connectivity to the virtual world,” the HCL Infosystems Chairman and CEO, Mr Ajai Chowdhry, said at a conference. A survey carried out by research firm IMRB on key youth trends has revealed that there is an increasing need for mobility among the target segment but the nuances of mobility varied in different age brackets. For teenagers, laptops are a means to belong to their community, while the jobseeker’s biggest motivation is career growth and technology and the laptop is an enabling tool. For the mid-level executive, the laptop offered mobility and the ability to work at his own pace. The new marketing campaign for ‘ME’ is aimed at establishing a youthful and vibrant image of the brand and ensure a stronger connect with ‘NextGen consumers’. All HCL Digilife stores and retail outlets would be re-branded as part of the strategy. More Stories on : Hardware | Strategy
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2009, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|